Acting on What You Know. Practitioners know that it costs less to keep a current client than to recruit a new one. Then why do many practitioners spend their time delivering services with little to spare on worrying about client relationships? Scott Cytron interviews Tina A. Gray of TAGPro Resources and Bruce Allen of Marketing Catalyst, about what's really at work in long-term client retention. In the process Scott sketches five great ways to keep clients happy. While these steps require a little effort to implement, they are quicker than the time you would have to spend to replace lost clients.
Next Step: Learn all of the Five Great Ways to Keep Clients Satisfied to apply in your business.
Source: Intuit
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